A Few Notes on “Crossing the Chasm”
Today: The framework I always come back to when advising founders on their go-to-market.
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The Agenda 👇
Revisiting Geoffrey Moore’s Crossing the Chasm
It’s all about dividing any market into five segments
It’s one go-to-market framework among many, isn’t it?
Consumer vs. enterprise or customer vs. client?
In the end, it’s all about who you’re dealing with and the story you tell